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Taking stock of MAISON&OBJET January 2017: an irresistible edition!

Inside M&O

© Fillioux & Fillioux / Anne-Emmanuelle Thion

The January 2017 edition saw an increase in the number of visitors, the return of overseas exports and a majority of foreign exhibitors, including ones from Southern Europe. These results tend to indicate a noticeable recovery in the lifestyle, interiors and design sectors.

MAISON&OBJET PARIS is a major draw for purchasers from all over the world and a reliable barometer of the state of the lifestyle, interiors and design sectors. And the good news is that all the lights are green! The first noteworthy element is the large increase in attendance with 85,825 unique visitors from 139 countries, which represents a 17.4% increase in the number of international visitors. “It is a very encouraging sign for the market. In the last few months before the show and in close collaboration with our client/exhibitors, we multiplied initiatives to rally purchasers and key influencers. Launching our digital platform, MOM also provided a means to develop awareness of the show amongst other categories of purchasers. By discovering new products all year long on MOM, purchasers and key influencers realise the wealth of what’s on offer at MAISON&OBJET, which in turn makes them want to visit the trade show”, analyses managing director Philippe Brocart.

Another encouraging sign is the return of the overseas export market with 43,127 international visitors. Leading the way in terms of an increased number of visitors were Russia (+58.8%) and Japan (+57.75%), closely followed by the United States (+29.02%), South Korea (+20.69%) and China (+15.82%). Southern European countries weren’t far behind the leaders with Portugal (+37.79%), Spain (+28.71%) and Italy (+18.72%). As for the exhibitors, the international contingent also turned up in strength with 1,719 foreign exhibitors out of a total of 2,871, in other words 60%. The trade show is still the ideal place to present a new collection, a new brand, a style or an innovative new product, a fact that is amply illustrated if you consider that there were 800 new companies exhibiting this year. This alchemy of different interests explains the show’s important direct and indirect economic benefits.

Consistently inspirational

MAISON&OBJET honours its long-standing commitment to accompany its partners in the lifestyle, interiors and design community by connecting them with multiple expressions of creativity and innovation. The show provides an analysis of current and future trends through a wide variety of stimulating events. The ‘Inspirations Space’ is a creative space that shows where trends are going. This edition invited visitors to discover the theme of Silence and new takes on serenity, a theme that was selected by the MAISON&OBJET Observatory. Located in Elizabeth Leriche’s beautifully designed space in Hall 7, visitors went on a soothing journey to discover how contemplation was the key to appreciating beauty. Next to the Inspirations Space, the Silence Café-Bookstore designed by Vincent Grégoire brought together a selection of books and magazines around the theme of SILENCE (curated by 107RIVOLI bookshop), a soundproofed and padded cocoon-like installation to get away from it all and a bar, where visitors could relax on Smarin’s pebble cushions.

Numerous talented people and experts

This session was the opportunity for visitors to discover the world of Pierre Charpin, Designer of the Year January 2017, in a space entirely designed by the artist himself. Elsewhere a truly exceptional operation, the RISING TALENTS AWARDS UK, showcased a selection of cutting-edge British designers in an original approach that partnered six prestigious sponsors with six talented creative professionals, under the patronage of Sir John Sorrell. The bloggers on the Les Découvertes jury each rewarded the show’s most noteworthy new products and the Parcours Fil Vert put the spotlight on exhibitors who combined consummate designs and a sustainable creative approach. In addition to these talents and remarkable initiatives, around twenty memorable conferences peppered January 2017’s five-day long trade show.

More events than ever before

Now here’s an attraction with added value: What’s new?, located in the entrances to Hall 3 and Hall 6, presented the trade show’s must-haves at a glance! Designed by François Delclaux, the founder of Un Nouvel Air agency, it provided an immediate insight into the products currently in the limelight. Elsewhere, in Hall 6A, MILK’s Way Of Life, in partnership with the editorial team from Milk magazine, illustrated the four major trends in the KIDS section.

MOM, creativity 2.0

Acclaimed by professionals, the MOMMAISON&OBJET AND MORE digital platform is a genuine success. Thanks to its business ecosystem forged in connection with the actual trade show, MAISON&OBJET broke all the records in terms of networking last January, blogosphere, Twitter, Instagram and Facebook combined! Pretty effective for a platform that was launched barely six months ago… and the best is still to come!

© Elodie Dupuis

© Elodie Dupuis

Carmen SIEBOLD, Casieliving, Germany, KIDS Hall 6

“I decided to have a stand at MAISON&OBJET PARIS in order to make my business better known. We design and manufacture children’s bedroom furnishings that are made in Germany. The charming and intelligent designs of our range of practical, easy-to-assemble products won over numerous purchasers during the trade show. My stand was located close to several restaurants, which brought a lot of visitors my way with requests for information, tariffs and conditions of sale. I did a lot more networking at MAISON&OBJET PARIS than at any of the German trade shows I have taken part in. Since the end of the show, I have received a firm order from Dubai and have high hopes that other orders will arrive over the next two months.”

© Daniel Licenziato

© Daniel Licenziato

Pascale Nivet Bernetière, Celeste Mogador, France, scènes d’intérieur Gallery Hall 7

“We previewed the collections of our new brand Céleste Mogador at Scènes d’Intérieur and the show was a very positive experience. We had decided to be prudent and didn’t make any forecasts before or during the trade show, which is why we were twice as pleased with the results. We made a lot of contacts and signed a large number of orders while we were there, 80% of which for the export market. As a result, our creations are now distributed in Russia, the United States (Boston, Minneapolis and Dallas), Germany, Switzerland, Belgium and Japan and always through some very prestigious points of sale, such as Corso Como in Milan. Another very positive aspect is that several companies asked me to work on bespoke projects, for example Beaubourg’s museum boutique amongst other museums in France. Following a fruitful exchange with a young creative professional from the Bronx, we are going to work on projects in New York as well. And collaborate with Benjamin Deregard! I’m in seventh heaven. We worked a lot, but it paid off!”

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