M&O FÊTES ITALIAN CREATIVITY

12.20.17

The strength and vitality of Italian design and craftsmanship come from the fact that creativity and style are second nature: the Italian creators and entrepreneurs attending MAISON&OBJET are the most striking example. The January 2018 edition of the show will provide the opportunity to illustrate the sheer diversity of Italian creativity.

This year, the Rising Talents Awards Italy will put 6 designers (representative of the up-and-coming generation) under the spotlight. Six mentors, six influential celebrities from the world of design, were each asked to select their own rising talent. Together, well-established designers Andrea Branzi, Piero Lissoni and Luca Nichetto, creative director Giulio Cappellini, gallery owner and high priestess of contemporary design, Rossana Orlandi and the legendary fashion designer Rosita Missoni selected the most interesting emerging artists of the moment.

M&O, in partnership with the Italian Trade Agency that supports the entire event, also invite you to follow the ITALIA ♥ M&O circuit. This declaration of love serves to identify more than 300 Italian companies which are present across the trade show’s various sectors.

A specially installed space at the main entrance (Hall 5A) will provide guidance and advice to help visitors find Italian creators and suppliers and, as of now on the MOM digital platform, the ITALIA ♥ M&O label will indicate all the participating companies’ products.

Finally save the date of Saturday January 20th when the entire conference programme in Hall 7 will focus on Italy. It will be the perfect opportunity to listen to or to meet the influential celebrities from the Italian scene who are participating in one of the day’s 5 panel discussions.
ITALIA ♥ M&O and the feeling is mutual!

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